Course curriculum

  • 1

    Chapter 1: Introduction

  • 2

    Chapter II: The Power of Real Budgeting

    • Section II-A: Budgets

    • Section II-B: Knowing Your Expenses

    • Section II-C: Simplistic Sample First Year Budget

  • 3

    Chapter III: Employee Recruitment and Training

    • Section III-A: Effective Ways to Recruit & Train Employees

    • Section III-B: Worker Classification

    • Section III-C: Training Topics to Achieve a Polished Work Force

    • Section III-D: Reminder

    • Section III-E: At Will Employment Application Attachment Letter

    • Section III-F: Application for Employment

  • 4

    Chapter IV: Tips on Purchasing an Existing Care Business

    • Section IV-A: General Tips on Purchasing and Existing Care Businesss

    • Section IV-B: Care Business Specific – Adult Day Health Care

    • Section IV-C: Care Business Specific – Adult Foster Care/Residential Care/Group Living Programs/Assisted Living for Special Populations

  • 5

    Chapter V: The Science of Marketing

    • Section V-A: Never Confuse Marketing & Sales

    • Section V-B: What Affective Care Marketing in the Care Business Needs to Accomplish

    • Section V-C: Your Web Presence Matters

    • Section V-D: Sales

    • Section V-E: Key Elements to Demonstrate a Polished Operation

  • 6

    Chapter VI: Operational Smoothness

    • Section VI-A: Managing Your Operation Smoothly

    • Section VI-B: Administrative Education

    • Section VI-C: Sample - Job Description

    • Section VI-D: Sample - Invoice for Services

    • Section VI-E: Client Satisfaction

  • 7

    Chapter VII: Special Note from Course Writer - Bruce W. McCollum

    • Section VII-A: The Real Truth Behind Small Scale Assisted Living

    • Section VII-B: People & Positioning

    • Section VII-C: Capitalization

    • Section VII-D: The Marketing Never Stops

    • Section VII-E: Side Note

    • Section VII-F: Marketing is a Real Science in the Care Business

    • Section VII-G: Respite Care & How to Market It

    • Section VII-H: Organization

    • Section VII-I: Income

    • Section VII-J: Side Note Regarding Selecting the Right Business Model for Group Living

    • Section VII-K: Customers

  • 8

    Chapter VIII: Additional Marketing Points

    • Section VIII-A:Theme Rooms

    • Section VIII-B: Web Marketing

    • Section VIII-C: Sample - Respite Services Ad

    • Section VIII-D: Budgeting Ample Time to Market Your New Project

  • 9

    Chapter IX: Five Keys to Making a Respite Program Work

    • Section IX-A: Five Keys to Making a Respite Program Work

    • Section IX-B: Well Decorated, Attractive and Functional Home

    • Section IX-C: Flexible Admissions Policies and Program Qualifications

    • Section IX-D: Another Plus: Whom You Can Serve

    • Section IX-E: Sound Operational Strategy

    • Section IX-F: Aggressive Marketing Strategy

  • 10

    Chapter X: Grant Writing Basics

    • Section X-A: How to Write Proposals That Win - A Special Note from the Author

    • Section X-B: Grant and Program Planning

    • Section X-C: Proposal Basics

    • Section X-D: Preparation

    • Section X-E: Notice of Funding Availability for Continuum of Care (CoC) Homeless Assistance Programs

    • Section X-F: Contact the Funders & Acquire Proposal Guidelines

    • Section X-G: Know Submission Deadline, Determine Personnel Needs & Update Your Timeline

  • 11

    Chapter XI: Writing the Proposal

    • Section XI-A: Narratives

    • Section XI-B: Budget

    • Section XI-C: Supporting Materials

    • Section XI-D: Authorizations, Specifications & Submission Checklist

    • Section XI-E: Sample - Inquiry Letter

  • 12

    Chapter XII: Narrative

    • Section XII-A: Project Description

    • Section XII-B: Goals & Objectives

    • Section XII-C: Target Population

    • Section XII-D: Project Activities

    • Section XII-E: Key Staff (Resumes Are Attached)

    • Section XII-F: Plan For Measuring Project Results

    • Section XII-G: Current Programs & Accomplishments

  • 13

    Chapter XIII: The Medicaid Home and Community Based Services Waiver

    • Section XIII-A: What is a Waiver?

    • Section XIII-B: Services Purchased

    • Section XIII-C: Becoming a Vendor

    • Section XIII-D: The Process

    • Section XIII-E: Document Review & Waiver Agents in SE Michigan

  • 14

    Chapter XIV: The Aid and Attendance Program from the Veterans Administration

    • Section XIV-A: Special Points

    • Section XIV-B: Category of Services

  • 15


    • Succeeding in the Business End of Providing Community Based Care Services