DC – 1025 For Managers: Using Social Media to Build the Brand
Instructor Outline for In-Service DC - 1025
DC - 1025 Attendance Acknowledgement
Using Social Media to Build the Brand – Indiana AFCH In-Service DC 1025 | Direct Care Training & Resource Center, Inc.
In-Service • Indiana AFCH • Michigan AFC CEU Catalog
Indiana In-Service for Adult Family Care Home Staff – DC 1025: For Managers: Using Social Media to Build the Brand
Learn how to use social media thoughtfully and professionally to strengthen your adult family care home’s
brand. This concise Indiana in-service—featured in Direct Care Training & Resource Center, Inc.’s
Michigan Adult Foster Care CEU catalog—helps managers protect reputation, communicate clearly, and attract
the right audience without compromising ethics or dignity.
Define who you are as an adult family care home, what makes your service different, and which
audiences you should reach with your social media presence so every post supports your brand.
Choose the Right Platforms
Review the strengths of common platforms and decide where your messages belong. Learn to match
Facebook, Instagram, and other tools to your goals and to your community’s expectations.
Protect Reputation & Respond Well
Explore how to handle comments, reviews, and complaints without violating privacy or dignity.
Recognize what should never be posted and how to keep communication aligned with policy and law.
Ethical Photos & Storytelling
Use photos and stories in a way that feels uplifting—not exploitative. Learn consent considerations
and how to showcase your home’s strengths while respecting residents and families.
Support AFC & AFCH Compliance Culture
Connect your social media efforts to overall quality, professionalism, and compliance in Indiana adult
family care homes and Michigan Adult Foster Care programs using this course in broader CEU plans.
What You’ll Gain
Clarity about your adult family care home’s brand and how to express it on social media.
Guidance on deciding which social platforms best serve your goals and community.
Practical skills for responding to online feedback while protecting privacy and dignity.
Awareness of ethical and regulatory issues involved in posting resident-related content.
Confidence using social media as an extension of person-centered values and quality service.
Content that can support Michigan Adult Foster Care CEU planning when aligned with licensing guidance.
Use this in-service to guide staff discussions, refresh your marketing approach, and ensure that any
social media presence reflects the professionalism of your Indiana adult family care home and your
Michigan Adult Foster Care partnerships.
Frequently Asked Questions
Is this course only for Indiana adult family care homes?
The examples are Indiana-focused, but the principles apply to many small residential care operations.
Michigan Adult Foster Care providers and other long-term care managers can use the same strategies
when planning social media and brand development.
Can I use this training for staff in-service sessions?
Yes. The DC 1025 outline is designed to support group presentation and discussion. You can present the
material, lead conversation about your local policies, and then document participation using the
attendance acknowledgement.
Does the course help with Michigan Adult Foster Care CEU planning?
The course appears in Direct Care Training & Resource Center, Inc.’s Michigan Adult Foster Care
CEU catalog. Its focus on communication, reputation, and community relations can be integrated into
CEU plans where consistent with licensing expectations and agency policy.
How long will the course take to complete?
DC 1025 is intentionally concise, with two focused lessons. It is often used as part of a one-session
in-service that can be completed within a typical staff meeting block, depending on the depth of your
discussion and local examples.
Will I receive proof that the in-service was completed?
When staff complete the course through the Thinkific platform, a certificate of completion can be
downloaded for personnel files, in-service documentation, and AFC/AFCH training records.