Who should take this course?

Michigan Adult Foster Care (AFC) owners, managers, and direct care staff who want to turn everyday interactions into powerful marketing for their homes. It is ideal for those responsible for occupancy, community reputation, and family satisfaction.

You will learn how appearance, punctuality, body language, and everyday behavior send a marketing message about your home. The course explains how to greet families and visitors, communicate professionally with referral sources, use simple hospitality techniques, and align staff behavior with your adult foster care brand.

Is this a Michigan-approved CEU?

Yes. This course is offered as part of Direct Care Training & Resource Center, Inc.'s Michigan Adult Foster Care continuing education catalog and may be used toward ongoing training requirements where marketing and professionalism are appropriate topics.

Do I receive a certificate?

Yes. Upon successful completion, you can download and print a certificate documenting your Michigan Adult Foster Care CEUs for personnel and licensing records.

INDIANA INSERVICE FOR ADULT FAMILY CARE HOME STAFF - DC – 1024 Marketing Just by Showing Up at Work

Buy $25.00

Course curriculum

1

DC – 1024 Marketing Just by Showing Up at Work
- Instructor Outline for Inservice DC -1024
- DC - 1024 Attendance Acknowledgement

Course Highlights

Professional Presence as Marketing

Understand how grooming, uniforms, body language, and punctuality create a first impression that either strengthens or weakens your adult foster care brand.

Every Interaction Sends a Message

Learn how the way you speak to residents, families, case managers, and visitors becomes a silent marketing campaign for your home—every hour of every day.

Supporting Occupancy & Reputation

See how consistent professionalism reduces complaints, encourages positive word of mouth, and helps your Michigan AFC program remain attractive to referral sources.

What You’ll Gain

2 CEUs approved as part of the Michigan Adult Foster Care continuing education catalog.
Practical strategies for turning everyday staff behavior into powerful marketing for your home.
Guidance on greeting visitors, touring families, and interacting with referral sources professionally.
Improved understanding of how staff consistency supports occupancy, reputation, and compliance.
A downloadable certificate for your personnel files and licensing or contract reviews.

Start Learning

This Michigan AFC CEU course is ideal as an in-service session for your entire team. Use it to reinforce that every direct care worker is part of the marketing department—whether they realize it or not.