Course curriculum

  • 1

    Chapter 1: Identifying Social Media

    • Chapter 1: Lesson A - Facebook, Should You?

    • Chapter 1: Lesson B - Instagram

    • Chapter 1: Lesson C - 'X' Formerly Known as Twitter

    • Chapter 1: Lesson D - YouTube
  • 2

    Chapter 2: Networking That Is Not Social Media

    • Chapter 2: Lesson A - The Role of LinkedIn

    • Chapter 2: Lesson B - How About Substack
  • 3

    Chapter 3: Maximizing the Value of Social Media Usage

    • Chapter 3: Lesson A - General Rules and Proper Expectations

    • Chapter 3: Lesson B - How to Maximize Value in Social Media Usage
  • 4

    Chapter 4: Winning on LinkedIn

    • Chapter 4: Lesson A - Optimizing Your LinkedIn Profile to Attract Referrals and Partnerships

    • Chapter 4: Lesson B - Using LinkedIn to Build Relationships and Drive Referrals
  • 5

    Chapter 5: Post-Test

    • Chapter 5: Lesson A - Post-Test