Course curriculum

  • 1

    Chapter 1 - A Practical Look at the Best Impressionter

    • Lesson A - The Challenge

    • Lesson B - Times Are Changing

    • Lesson C - Diversification of Populations and Methodology; a Requirement

    • Lesson D - Strategy Ingredient 1: Know Image Matters

    • Lesson E - Strategy Ingredient 2: Capture Contact Information from Every Communication

    • Lesson F - Strategy Ingredient 3: Develop Steam of Consistent Communication

    • Lesson G - Strategy Ingredient 4: Pay Attention to Capabilities of Front-Line Personnel

    • Lesson H - Strategy Ingredient 5: Rid Company of Any Feelings of Entitlement

    • Lesson I - Strategy Ingredient 6: Establish and Maintain Budget for Regular Marketing Outreach